Pets | People | Progress
Driving change, committed to action

Our Mission
To build strong connections across the companion animal sector through sustainability, advocacy, shared knowledge & innovation.
Our Direction
Leadership & Advocacy
For a Responsible, Thriving Industry
Community Connection
For Shared Growth and Understanding
Advocacy
& Public Policy Leadership
Position Pets Canada as the national voice for responsible poet ownership and industry practices
Community Engagement
Bridge industry and the public with shared knowledge and resources
Sustainable Industry Standards
& Trade Excellence
Champion sustainable practices and ethical trade standards that strengthen Canada's pet industry and foster global partnerships
Community Hub & Member Value
Provide insights, tools and benefits that elevate members' success and leadership
Our Values
Dedication
We are deeply devoted to pets and people
Innovation
We embrace new ideas and solutions
Integrity
We act respectfully, responsibly and transparently
Science-Based
We promote evidence-informed practices to continually improve the well-being of pets
Collaboration
We build partnerships that benefit pets, pet families and Canadian pet businesses