New memopet® ID collection brings instant in-store engraving to collars and harnesses, giving pet retailers a new way to extend personalization beyond the traditional pet ID tag.
FOR IMMEDIATE RELEASE – August 17, 2026
MONTREAL, QC – For years, in-store pet personalization has largely centred around one essential product: the pet ID tag. MyFamily Canada is now expanding that concept into everyday walkwear with the Canadian launch of memopet® ID, MyFamily’s first instantly personalizable collection of collars and harnesses.
Compatible with existing MyFamily Techla and Techla XL engraving systems, memopet® ID allows retailers to personalize collars and harnesses directly in-store using equipment they may already have in place. The result is an expansion of pet identification from a single personalized product into a broader in-store service and customer experience.
For pet retailers looking for new ways to bring consumers into the store, instant personalization offers an experience that online shopping cannot easily replicate. With memopet® ID, customers can select a collar or harness, personalize it on-site and take the finished product home immediately rather than ordering a customized product online and waiting for delivery.
That immediacy gives brick-and-mortar pet retailers another service-driven reason for customers to shop in-store, while allowing retailers already offering engraving to extend an established personalization service into an entirely new product category.
“Pet identification has traditionally meant an engraved tag hanging from a pet’s collar,” said Daniel Stopnicki, CEO, MyFamily Canada. “We believe the opportunity for retailers is becoming much broader than that. With memopet® ID, personalization becomes part of the collar or harness itself and can still happen right there in the pet store. It takes a service retailers already know and extends it into everyday walkwear.”
Manufactured in Italy, the memopet® ID collection includes dog and cat collars, Y-Harnesses, H-Harnesses and matching leashes.
Rather than replacing the traditional pet ID tag, memopet® ID builds upon it through a layered approach to identification. Each compatible collar and harness features an integrated engravable nameplate, a dedicated holder for a traditional hanging pet ID tag, and built-in Near Field Communication (NFC) technology that connects to the free Memopet app.
Together, these complementary identification methods provide multiple ways to identify a pet while reinforcing the fundamental purpose of pet identification: helping lost pets find their way home.
The introduction of personalized walkwear also reflects a broader opportunity for specialty pet retailers. As consumers increasingly expect products to feel more individual and personal, in-store engraving allows retailers to combine product, service and experience in a way that goes beyond simply selecting an item from a shelf.
“For the retailer, this is about more than adding another collar or harness collection,” Stopnicki said. “It’s about giving customers another reason to come into the store. They can choose the product, personalize it and leave with something made specifically for their pet. That immediate experience is something physical pet retail is uniquely positioned to deliver.”
For retailers already operating MyFamily engraving systems, memopet® ID creates the opportunity to broaden the role of equipment already in their stores. An engraving system originally associated primarily with pet ID tags can now support personalization across collars and harnesses, creating additional opportunities for customer engagement within the walkwear category.
memopet® ID will make its Canadian debut at the Pets Canada Industry Show in Drummondville, Quebec, on September 20–21, 2026, where retailers will be able to experience live engraving demonstrations and explore the complete collection. It will also be presented at the Pets Canada Industry Show in Toronto on October 7–8, 2026.
About MyFamily Canada
MyFamily Canada is the exclusive Canadian distributor of MyFamily products, providing premium Made in Italy pet identification solutions, engraving technology and pet accessories to retailers across Canada. Through innovative engraving systems, thoughtfully designed merchandising solutions and Italian craftsmanship, the company helps retailers deliver personalized products that strengthen pet identification while enhancing the in-store customer experience.
Media Contact
MyFamily Canada
(514) 360-1945
info@myfamily.ca
www.b2b.myfamily.ca
MyFamily Canada Expands In-Store Pet Personalization Beyond the ID Tag